tag:blogger.com,1999:blog-8104908437911552400.post918567973342439708..comments2024-03-13T10:36:05.451-07:00Comments on The Mighty 1090 KAAY: KTHS, Downtown Little Rock, late 1950'shttp://www.blogger.com/profile/17570209125522920917noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-8104908437911552400.post-54249667123106767182010-08-19T04:10:43.866-07:002010-08-19T04:10:43.866-07:00You'll have to click through to the larger pic...You'll have to click through to the larger picture, but please note the black and white taxicab on the lower right under the Coca-Cola sign, bearing the phone number 4-0333.<br /><br />Some time after KTHS became KAAY, a radio spot began airing--with great frequency--urging folks to "Call FRanklin 4-0333, the Black And White Cab Company." I heard this ad for a huge part of my teenage love affair with KAAY. The copy never changed; it was the same spot for YEARS.<br /><br />When I came to Little Rock in 1971, all the Black And White cabs carried signs advertising KAAY. The ubiquitous "Call FRanklin 4-0333" spots were what we call trade-outs: the cabs carried our signage, we ran spots for them. No money changed hands.<br /><br />You couldn't walk or drive through Little Rock without seeing KAAY on a cab. Dunno who started the relationship, but I detect the subtle hand of Pat Walsh in there somewhere!<br /><br />Props to LeeRoy for the picture. It was prescient.<br /><br />David B. Treadway<br />Doc Holiday VIIAnonymousnoreply@blogger.com